The ONS is developing a Corporate Service Price Index (CSPI) for the advertising placement industry. The advertising placement CSPI will monitor the price of advertising space on television and in printed publications. The television advertising CSPI is created using unit prices estimated from audience and revenue figures which are weighted together using revenue figures fixed in the base year 2000. A printed media advertising CSPI is created using unit prices estimated from advertising rate card prices, adjusted by audience and discounting factors, which are weighted together using advertising revenue figures fixed in the base year 2000. It is estimated that the adverting placement CSPI will be published in the CSPI 2006 quarter one results on the 12 May 2006.
Published in web format: 13 December 2005 at 9:30 am
Download
